Haku is the Japanese craft vodka from the House of Suntory — made from 100% Japanese white rice, distilled in both pot and column stills, and filtered through bamboo charcoal for a clean, soft, and smooth character with a gentle sweet-rice flavor.
The name Haku means “white” in Japanese, a reference to the Japanese white rice at the heart of the spirit; it can also be read as “brilliant,” a tribute to the craft of mastering a clear, clean, luminous vodka. Suntory has been making vodka since 1956, and Haku reflects the company’s philosophy of craftsmanship, meticulous attention to detail, and commitment to quality.
Production follows three distinct steps. Japanese rice is first fermented and distilled through a pot still to create a rice spirit in Kagoshima. That spirit is then distilled a second time through both pot and column stills to build a uniquely layered liquid. Finally, the blend is filtered through bamboo charcoal in Osaka, yielding the clean, soft, smooth profile and sweet rice note that define Haku.
Tasting Notes
- Nose: Clean and soft with a gentle sweet-rice aroma
- Palate: Smooth and round — subtly sweet rice character with a silky texture
- Finish: Clean and gently sweet
Specs
- Producer: House of Suntory, Japan
- Base: 100% Japanese white rice
- Distillation: Pot still (Kagoshima), then pot and column still
- Filtration: Bamboo charcoal (Osaka)
- Size: 750ml
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Frequently Asked Questions
- What is Haku made from? 100% Japanese white rice, the grain that gives the vodka its name (Haku means “white”) and its gentle sweet-rice character.
- How is it distilled and filtered? Rice is fermented and pot-distilled in Kagoshima, distilled again through pot and column stills, then filtered through bamboo charcoal in Osaka.
- How is it best enjoyed? Chilled and neat, or in a clean cocktail such as a vodka soda or martini where its soft rice character can show.
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